February 21, 2020
New Tactical Line Developed for U.S. Military Members Includes
California Prunes to Offer Longer Lasting Satiety and Energy
ROSEVILLE, CALIF. – February 21, 2020 – Fourpoints®, the first and only energy bar on the market formulated with California Prunes as the star ingredient, released a new line of slow-burn protein bars called Fourpoints Tactical. In contrast to their flagship line of bars which serve more as an energy bar and use hemp seeds, Fourpoints® Tactical is closer to that of a meal-replacement or meal bar using whey protein isolate. The new tactical line is designed specifically for U.S. military members and features California Prunes to provide even longer lasting satiety and energy.
“Proper nutrition is mission critical to our nation’s heroes. They demand high-performance foods on-the-go to keep them feeling focused, energized, and in the field longer,” said Patrick Webber, Co-Founder, Fourpoints®. “Our Tactical bars deliver a healthier slow-burning energy, and it’s done with real natural food that tastes good: no chalkiness, preservatives, and no junk! The best deserve the best.”
In 2019, Fourpoints released a new packaging design that features the California Prunes brand on each bar. In addition to the California Prunes brand integration on-package, California Prunes and Fourpoints® are partnering on other strategic integration opportunities throughout 2020.
“Our partnership with Fouroints® goes beyond the ability to show the versatility of California Prunes. We are also able to reach an important audience and provide better fuel those who protect and serve our country,” said Kiaran Locy, Director of Brand & Industry Communications, California Prune Board. “California Prunes are an outstanding energy source. They have a low-glycemic index meaning a slower rise in blood sugar to keep hunger at bay when hard work is at hand.”
Fourpoints® Tactical bars are available online and through Army & Air Force Exchange Service (AAFES), in addition to select outdoor specialty stores. The new Tactical line comes in three inspired flavors: Backcountry Basecamp Banana Split, Commando Coconut Crunch, and Camp Hale Choco-Peanut.
ABOUT THE CALIFORNIA PRUNE BOARD
Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.
Fourpoints® is the premiere manufacturer of performance minded real food products focused on providing a low-glycemic load for long-lasting, slow-burn energy wherever you play®. Targeting the active, health-conscious outdoor enthusiast, they’re setting a new standard in the nutrition/energy bar category by offering thoughtful innovative solutions to tired problems by creating products with a purpose – food with a function.
FOR MORE INFORMATION, CONTACT:
|CALIFORNIA PRUNE BOARD