February 11, 2020
ROSEVILLE, CALIF. – February 11, 2020 – The California Prune Board (CPB) is heading to Dubai this month to exhibit at the prestigious Gulfood event. The world’s largest annual exhibition for the food and drink industry will take place from 16th-20th February at the Dubai World Trade Centre, and will play host to over 100,000 visitors from 200 countries across the world.
CPB, which represents the sunshine state’s prune growers and packers, will be exhibiting in the USA pavilion alongside more than 150 other companies representing agricultural, food and beverage products from across the United States.
With the Californian prune industry supplying 40 percent of the global prune market, the Board will use the opportunity to showcase, to industry representatives, the premium nature of the versatile and nutritious California Prune.
Esther Ritson-Elliott, Director of International Marketing and Communications for the CPB, says: “We work globally to raise awareness of the nutritional benefits, premium quality and exceptional taste of California Prunes. We’re delighted to be participating in Gulfood where we can highlight California Prunes on the world stage, and visitors can explore the positive effects of prune consumption on bone and gut health.”
The California Prune Board looks forward to welcoming visitors to their stand at the US Pavilion in Sheikh Saeed Hall 2.
About the California Prune Board
Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.
For more information, contact:
Kiaran Locy, Dir. of Brand & Industry Communication
California Prune Board