California Prune Board Projects 2020/2021 Crop Ahead of Harvest

ROSEVILLE, CALIF. – July 1, 2020 – It is that time of year when California Prune growers and handlers look to the end of summer in preparation for harvest of premium quality California Prunes. The industry is currently estimating this year’s crop to be no larger than 68,000 MT (75,000 short tons) with the potential to be slightly lower in volume.

The fruit in the orchards is developing into the exceptional quality that California Prunes are known for. California’s prune harvest typically begins in August and concludes by mid-September. With the ideal growing conditions of lush valleys and endless sun, California provides approximately 40 percent of the world’s supply and over 90 percent of the U.S. supply. Today, there are more than 40,000 bearing acres of California Prune orchards concentrated in the Sacramento and San Joaquin Valleys.

Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, production research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.

California Prune Board
Kiaran Locy

Director of Brand & Industry Communication
+1 (916)749-3442

Esther Ritson-Elliott

Director of International Marketing & Communications
Tel: +44 (0) 1858 462656