Meet Ranvir

Feather River Farms | Marysville, California

“I think the practices of the growers is what really makes California agriculture what it is today. It’s the passion that’s put into growing them, it’s the nurturing and the trying to get the best product out to the consumer.”

Find out why Ranvir Singh is a California Prune grower below:

What three words would your family use to describe you?

Hard-working, intelligent, caring

What is your favorite activity to do when you aren’t working?

Work on/restore cars

How did you get started in the prune industry?

My parents had a 17-acre prune orchard in the 1970s and, after college, I sold my car shop and began working on and managing the family farm.

What makes you proud to be in the California Prune industry?

Growing one of the healthiest products with such a wide outreach, and the challenges that it gives me.

What sets California apart from other prunes?

California Prunes are grown in a better environment and are safer to eat because of our strict regulations both from the state and our industry.

What makes your orchard different than your neighbors?

My orchards have denser planting for higher yields and we use micro-irrigation management of all of our orchards. Also, there is no-till so it’s better for the environment.

Who inspires you and why?

General Patton inspires me with his great leadership skills from WWII. No challenge was too large to overcome and I aspire to be a great leader such as him.

If you were not a grower, what job could you see yourself doing?

I could see myself working on cars and building custom race and streetcars.

Describe prunes in three words?

Healthy, super-fruit, delicious

What advice would you give a future grower?

You really need to think about it in the long term. It’s a way of life, a lifestyle. It’s not to be counted simply as an economic reward.

Do you have anything else you would like consumers to know about your orchard and your growing techniques?

We believe very dearly that food safety is of the utmost importance and we take as many steps as necessary to keep the fruit off of the ground and away from contamination.

What is your favorite way to cook with prunes?

I like my prunes sautéed and made into a sauce to compliment pork or beef. And my entire family loves my mom’s muffins with prunes and pistachios.