The California Prune Board is committed to improving people’s health through the enjoyment and wonders of California Prunes by uniting growers and handlers in supporting the vitality of the California Prune industry. Our vision is for a world passionate about California Prunes. The organization remains focused on opportunities that will support the health and integrity of the California Prune industry through four priority areas …

Strategic Priorities

Driving Awareness

Expand the visibility and build awareness for the premium positioning of California Prunes with key influencers in priority markets.

Strategic Priorities

Fostering a Unified Industry

Increase industry awareness and understanding of key industry issues and support for the Board by increasing engagement and enhancing communications.

Strategic Priorities

Health & Nutrition Research

Increase our understanding of the health benefits of California Prunes by creating a pipeline of nutrition research to expand the wonders of prunes.

Strategic Priorities

Production Research

Keep California’s prune industry competitive by creating a pipeline of production research to add value and/or improve cost efficiencies for growers.