WEDNESDAY, FEBRUARY 26, 2020
Check-in begins at 8:00 AM
Program from 9:00 AM – 2:30 PM
ORCHARD CREEK LODGE
965 Orchard Creek Lane, Lincoln, CA 95648
This event will bring together growers, handlers, and all those in the California Prune industry to address the challenges and opportunities for the future of our industry. The 2020 California Prune Summit is a unique opportunity to learn, engage with others in the industry, and share perspectives about the future of California Prunes as a premium category leader in the global marketplace. The event is free and open to anyone in the California Prune industry.
Registration has closed. Please contact us with any questions!
|Production & Nutrtion Research Poster Session: Current Discoveries in Prune Science||---|
|9:00 AM||Welcome & Introductory Remarks||Joe Turkovich|
|Unleashing the Power of Prunes in Today's Food Landscape||Keynote: Maeve Webster|
|10:15 AM||Growing California Prunes: The Essence of Our Brand||Grower Roundtable|
|11:30 AM||Buffet Lunch||---|
|12:30 PM||The Role of Market Research in Selling More Prunes||Guest Speaker: Brad Rose|
|1:15 PM||California Prunes in the Next Decade||Handler Panel Discussion|
Program Topic Details
Unleashing the Power of Prunes in Today's Food Landscape
Join Meave Webster, President of Menu Matters as she discusses the shift to healthy and what’s important for consumers, changing tastes and the impact of world cuisines in the U.S., and the challenges and opportunities for California Prunes.
The Role of Market Research in Selling More Prunes
Join Brad Rose of Rose Research, an analyst for the California Prune Board for nearly 20 years, as he discusses how insights from the past and new techniques can help us most effectively market prunes on a global scale.
Thank you to our generous Prune Summit 2020 sponsors!
Interested in sponsoring this event? Click here.
The Holiday Inn Express & Suites in Lincoln has given us a great corporate rate of $129.99 per night for our Prune Summit guests. Simply mention that you are with the California Prune Board when making reservations and they will extend that rate to you!
The Holiday Inn is located at: 155 Ferrari Ranch Road, Lincoln, CA 95648 and the phone number for reservations is (916) 644-3440. The hotel is a short drive or share-ride from the summit venue.