WEDNESDAY, FEBRUARY 26, 2020
8:00 AM – 2:30 PM
ORCHARD CREEK LODGE
965 Orchard Creek Lane, Lincoln, CA 95648
California Prune Summit Highlights Opportunities & Challenges for Industry
The California Prune Board hosted its second-ever Prune Summit on February 26 in Lincoln, CA with more than 200 growers, handlers and industry leaders attending. The summit provided “some critical analysis of the situation … and an accurate view of where the industry is at,” said Chairman Joe Turkovich, who opened by detailing the global oversupply and the demand for prunes. Other sessions included food expert Maeve Webster discussing marketing opportunities for prunes, as health-conscious consumers learn more about the fruit and how to incorporate it into recipes while grower and handler panels discussed the state of the industry. Data and research also played a major role in the summit, with analyst Brad Rose detailing the role market research plays on the global stage. University researchers shared their latest findings on how to improve quality of prunes while reducing production costs and several nutrition research projects were also on display during the poster sessions.
Presentation decks are available for viewing below:
Global Supply and Demand – Joe Turkovich
Unleashing the Power of Prunes in Today’s Food Landscape – Maeve Webster
Growing California Prunes: The Essence of Our Brand – Grower Rountable
California Prunes in the Next Decade – Handler Roundtable
Production Research Posters
Spray Thinning Prunes at Bloom: Worth Checking Out - Franz Niederholzer
Epidemiology and Management of Major Prune Diseases in California - J.E. Adaskaveg
Mechanical Pruning Trial in ‘Improved French’ Prune - Rich Rosecrance
UC Davis Prune Cultivar - T. M. DeJong
Program Topic Details
Unleashing the Power of Prunes in Today's Food Landscape
Join Meave Webster, President of Menu Matters as she discusses the shift to healthy and what’s important for consumers, changing tastes and the impact of world cuisines in the U.S., and the challenges and opportunities for California Prunes.
The Role of Market Research in Selling More Prunes
Join Brad Rose of Rose Research, an analyst for the California Prune Board for nearly 20 years, as he discusses how insights from the past and new techniques can help us most effectively market prunes on a global scale.