South Korean consumers are health conscious and the healthy and functional food products are trending food market. California prunes, which contain various health benefits being a natural food can well accommodate South Korean consumers’ demands.
Various types of beverages, with low calories and gut health benefits, are made with California prunes. Natural sweetness and rich nutrients, as well as the digestive health benefits of California prunes, are an important factor that makes food companies choose California prunes, especially in the beverage sector.
Educational seminars targeting elderly and to-be-moms are conducted featuring health benefits of California prunes, cooperatively with hospitals, online communities and media.
South Koreans are relatively more open to talk about digestive health and share their experiences of functional foods for it. Especially among to-be-moms and moms with young children, who avoid taking medicines, information about California prunes’ functional benefits are actively shared.
Lots of South Korean women are highly conscious about their lean body shape. Recently, not only women but also health-conscious men consumers are seeking for diets that can keep their body in shape. For that purpose, more and more young South Korean consumers are consuming California prunes.